Sojak produced “It’s a Wonderful Lifetime” for A&E Networks Lifetime channel on behalf of the networks Digital Lion marketing agency & Optimum. Promoting Lifetime TV’s 24/7 December holiday movie season, guests were treated to experiential activations like having their photo taken on the North Pole, cups of hot coco& whipped cream and personalized stocking’s by on-site embroidery artists at Optimum stores in New Jersey & Long Island.
