Old Field Horse Farm Historic Tour

In partnership with the Three Village Historical Society’s annual Candlelight House Tour, Sojak designed an Equestrian Christmas inspired by classic English riding & holiday whismy.

Located on the historic Long Island show grounds at Old Field Farm on Long Island’s North Shore, the barn was decked out with Christmas decor and included an elegant tack room installation.

Hot mulled cider was served to guests as they walked stall to stall visiting with equestrians and their horses and watched riders jump. Christmas music was piped throughout the farm and an outdoor movie screen played “It’s a Wonderful Life” which guests could watch from the John Deer Christmas gator.

 

The Work:

  • Menu Develpment

  • Procurement

  • Logistics

  • Internal Communications

 

UNCF: Summer Hamptons Benefit

Sojak created a partnership between 1 Hotels and clients UNCF to create an activation for the organizations first-ever
Virtual Walk for Education, 2020.

Our live-streamed class, Mind & Movement, featured Performix athletic trainers Rashaad Slowely & Brittany Watts from the gorgeous rooftop of 1 Hotels, Brooklyn Bridge. More than 2.5k viewed the class.

The event helped raise over $250,000 supporting students of color reach their goals to attend and finish college.

 

The Work:

  • Partnership Develoment

  • Concept Production

  • Logistics

  • Technology Procurement

  • Internal Communications

 

Summer in the City - Tasting Experience

City Harvest’s 18th annual Summer in the City (SITC) tasting event brings together some of New York City’s hottest chefs, restaurants and mixologists. This premier waterfront event is attended by 800 young philanthropists and tastemakers. The event raises money to help provide more than 1.5 million meals for New Yorkers in need.

In partnership with Karlitz & Co. Sojak produces the event which features 35+ Chefs & Mixologist tasting stations, NYC’s top DJ’s, live performances and interactive experiences.

 

The Work:

  • Talent Procurement

  • Menu Development

  • Logistics

  • Technology Procurement

  • Internal Communications

 

Dunkin' at MGM Grand

As part of the Dunkin’ Global Franchisee Convention, Sojak produced a unique activation promoting the new Dunkin’ Cart at the MGM Grand.

Live Cooking Demo with Chef CJ Jacobson

Chef CJ Jacobson is a 2-time Bravo Top Chef and part of the James Beard Celebrity Chef Tour.

Sojak produced this live-virtual cooking demo featuring a seasonal menu crafted and guided in Chef CJ’s signature “rustic-refined” style.

Guests had the opportunity to interact with Chef CJ throughout the cooking demonstration from the comfort of their own homes. All with ingredients, recipes & tools were sent to guest in advance.

Special sommelier appearance led attendees through their included wines.

 

The Work:

  • Delivery Logistics

  • Vendor Liaising

  • Talent Production

  • Technology Procurement

  • Internal Communications

 

Whiskey Tasting and Cook Along

Whiskey Tasting and Cook-along guided by Chef Justin Sutherland, winner of Iron Chef America and host of Fast Foodies. .

Sojak was tasked by Digital Lion Marketing to produce a fun virtual food & beverage experience for effectv client entertainment. Guests were treated to 3-course meal-kets for two, delivered directly to their doors the morning of their event. Our kits featured specially curated recipes by Chef Justin Sutherland with a Tattersall Whiskey tasting to start the evening and cigars to cap the night.

Sojak created a memorable evening for guests through dynamic virtual programming and engaging home services.

 

The Work:

  • Delivery Logistics

  • Vendor Liaising

  • Talent Production

  • Technology Procurement

  • Internal Communications

 

Flavor Napa Valley

Flavor Napa Valley is an annual Celebration of Wine, Food & Fun that features world‐class Napa Valley wines alongside the Napa Valley's best Chef’s and restaurants.

Sojak produced a number of wine-tasting series at the CIA’s Rudd Center & Eco-Lab in partnership with Karlitz & Co’s.

Series included “Power Pairing’s” with Andrea Robinson and Master tastings with Master Sommelier’s Bob Bath, Peter Granoff and Tim Gaiser.

Harlem Eat Up Festival

The week long festival conceptualized by Chef Marcus Samuelson & Karlitz & Co. launched in 2015 and has spent the years since at Morning Side Park, Harlem.

We’ve produced over 20 wine & spirits exhibitors for the Grand Tasting along with over 30 chefs & restaurants for the Marketplace.

 

The Work:

  • Delivery Logistics

  • Exhibitor Production

  • Talent Production

  • Sponsor Liaising

  • Internal Communications

 

New York City Wine & Food Festival

The Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One is a 4-day event showcasing the talents of the world’s most renowned chefs, wine and spirit producers, culinary personalities, lifestyle experts and America’s most beloved television chefs while raising critical funds to nourish vulnerable New Yorkers affected by severe illness and food poverty through God’s Love We Deliver and Food Bank For New York City.

Since 2015, Sojak has produced over 80 Chef & Restaurant tasting stations for each day of the 3-day Grand Tasting, which serves thousands of guests each day.

 

The Work:

  • Menu Development

  • Pre-Production

  • Post-Production

  • On-Site Logistics

  • Permits

  • DOH Liaising

 

Virtual Mixology

Cocktail Crafting at Home with Virtual Mixologists

We produce corporate happy hours and client entertaining for small and large groups.
From pairing groups with professional mixologists, to curating the perfect cocktail kits, you will line up the evening with 2 or 3 specialty drinks mastered in your own home.

 

The Work:

  • Talent Procurement

  • Cocktail Kit Curation

  • Theme & Design

  • Virtual Venue Selection

  • Activity Curation

 

A&E Networks and Optimum

Sojak produced “It’s a Wonderful Lifetime” for A&E Networks Lifetime channel on behalf of the networks Digital Lion marketing agency & Optimum. Promoting Lifetime TV’s 24/7 December holiday movie season, guests were treated to experiential activations like having their photo taken on the North Pole, cups of hot coco& whipped cream and personalized stocking’s by on-site embroidery artists at Optimum stores in New Jersey & Long Island.

Epic Theatre Ensemble Gala

We’ve produced Epic Theatre Ensemble’s annual Gala for two consecutive years.

Here, the funds raised support Epic’s mission to create bold theatrical work with and for diverse communities that promotes vital discourse and social change.

 

The Work:

  • Venue Selection

  • Menu Development

  • Theme & Design

  • Pre & Post Production

  • Auction Donation Procurement

  • Managed Talent

 

Move Systems Activation

At The New York Cite Wine & Food Festival, we created an experiential marketing experience for Move Systems, a mobile food cart company. Move Systems’ carts were creatively used to house a musical activation featuring a live DJ, while separately, festival sponsor Nestle water used Move Systems’ carts to market & distribute their products

Marymount School Of New York

Sojak produced an evening under the New York City sky at the site of Marymount School’s future flagship campus.

Guests viewed images of the proposed new building on the outside screen and sipped Champagne surrounded by skyscrapers before trustees broke-ground with personally engraved shovels.

 

The Work:

  • Technology

  • Lighting

  • Programming

  • Tents & Permitting

  • Catering

  • Staffing

Harlem EatUp! Festival

The week long festival conceptualized by Chef Marcus Samuelson & Karlitz & Co. launched in 2015 and has spent the five years since at Morning Side Park , Harlem.

For 5 years, Sojak produced over 20 wine & spirits exhibitors for the Grand Tasting and 30+ chefs & restaurants for the Marketplace.

We also managed and coordinated the delivery logistics for all wine & spirits exhibitors and sponsors for the festival.